Who I AM:
I’m driven by challenge.
I’ve always gravitated toward problems that feel impossible to solve — and branding, at its core, is one of the most rewarding challenges there is.
Virality isn’t lightning in a bottle; it’s the result of relentless observation, adaptation, and timing. I love the chase of uncovering what makes people stop, feel, and share — then reverse-engineering that insight into strategy.
My foundation is in fine arts — specifically gallery and show curation — which taught me how to design experiences that make people feel something.
That background gave me an instinctive eye for visual hierarchy, emotional storytelling, and cultural timing. The data tells you what is performing, but intuition tells you why.
See what I bring to the table.
