Reviving Brand Identity into a
Living, Breathing System.
Many brands have a brand kit— but few know how to use it.
I took Far Out Ice Cream’s existing identity system and reactivated it across social, content, campaigns, and partnerships, developing a consistent visual and verbal language that audiences could instantly recognize.
My role wasn’t to reinvent the brand— it was to unify and amplify it.
I refined typography and copy, tightened color usage, refined the staff look, and built out adaptable templates so the brand could scale without losing its unique personality.
